Design thinking process 
Research
How do brand managers understand their users on Reddit currently
Research Objective
Problem statement
The marketing manager spends a lot of time on Reddit to better understand their users. My goal is to help them further understand potential users and promote their brand more effectively on Reddit.
Objective 1
Understand the end-to-end process of how businesses are currently analysis process on Reddit
Research question:
Think about the last time you track sentiment, walk me through your process
Research question:
Explain how you felt during that process
Research question:
Talk to me about what other factors influenced your decision
Objective 2
Identify any problems or barriers they encounter when finding data on Reddit
Research question :
Describe the last time you had a problem when finding information on Reddit
Research question:
Were you able to solve the problem? What did you do to try to solve the problem?
Research question:
How would you improve or change the situation?
Objective 3
Uncover the different tools businesses use to understand customers’ sentiment
Research question:
Talk me through the different tools you used while tracking business sentiment
Research question:
Describe your experience with these different tools
Research question:
Compare the different experiences you had with the tools or talk about any tools you’ve heard of and haven’t used
Data from Reddit API
Sentiment
Sentiment analysis is a natural language processing technique used to determine whether data is positive, negative or neutral.
Upvote ratio
Upvote ratio is used to determine how popular the post is. A higher ratio indicates a higher level of engagement.
Subreddit
Each subreddit is moderated by a team of volunteer moderators who enforce a set of rules.
Timestamp
Timestamp indicating when the post was created on the platform.
Title
Access titles from Reddit posts to search titles across the entire Reddit platform.
Conmment
Developers can use the API to retrieve information about posts
Author
Get information about Reddit authors, such as their karma score and post history.
“ Understanding the problem and opportunities for businesses search and track customer sentiment on Reddit ”
Findings
Promote a brand on Reddit
Empathy map
Interview insights gathering
Find data
- It can take some time to filter through all of the user data
Filter data
- It takes time to gather useful user data
Structure data
- It takes time to analyze and compare user data
“it can be difficult to find data that is specific to a certain topic or subreddit ”
“the data is often unorganized and spread out across different posts and comments ”
“There is no easy way to filter or search for specific information ”
“The data is unstructured and hard to read ”
“it can be challenging to determine the context of the data, as it is often posted by anonymous users ”
Persona
User journey
Ideation
Define the key concept and test
Key Solution Elements
Setup the keywords
- Monitor the data according to the user's requirements
Display data
- Clear and concise data presentation
- Information is easily accessible
Data Comparison
- Retrieve data within a specified timeframe
New keyword feed alert
- Stay informed of all developments regarding [keyword].
Identify the distinctive data
- Data drill down
- Data explore
Export Data
- Export data share with team
How it works
User create keywords
- Input keywords
- Save keywords
Queries Reddit post API
- Keywords
- Sentiment score
Label posts via keywords
- Determine keywords
- Sentiment score
View dashboard
- Visualize data
- Customize data chart
Version 1
Key flow and customer journey
Sketch the basic flow
Based on the sketch update the flow
Testing the basic functions, ensure the attainment of the primary objective
Based on the customer journey map, outline the primary steps in the customer experience.
Step one, enter keyword(s)
step two, adjustment
Version 2
Key flow update
Flow overview
Testing
By thinking one step deeper about charts
the post count, upvote ratio, and sentiment score are the most significant data for the keywords
step two, go to the dashboard to select the time range
So I decide to use the line chart to show the post count, upvote ratio, and sentiment score. and using one single pie chart to show the combined date of Reddit post count and communities
Version 3
Final Flow Chart
“ Structuring the experience ”
Tasks
Users should be able to add and delete the keywords
Users should be able to see how popular the keywords in Reddit posts were and what was the sentiment behind them.
Users should be able to filter data by a certain date range or a single date
Users should be able to click the link to see the original Reddit posts. For example, short the table with negative sentiment or most popular posts, open the most popular link to see the details
Feedback from the testing
It is a bit ambiguous to navigate from keywords to the dashboard. each keyword has its own dashboard. Do I still need to have the dashboard tag on the left navigation panel? Or only have a list of keywords, move the setting to the top right.
When comparing data, the user has to open two windows to compare, maybe there is a better way to compare the data side by side
Final solution
Powerful machine learning with Reddit API
SEER integrates and understands Reddit data to deliver insights at your fingertips to help you understand your customers better
See trend for keywords
In order to track the band and product, see how keywords perform over time with upvote ratio, sentiment score, and post counts
See performance by communities
For advertising, understand which communities perform the best for your keywords
View raw post data
See the top post by sorting sentiment score and upvote ratio See the most recent posts by sorting date
Metrics
Post count
- By Reddit communities
Upvote ratio
- from 0 to 1
Sentiment score
- From 10 to -10
Hi-fi screens
