Appointment Maker

Responsibilities

User Research •

Information Architecture •

Wireframing •

• Prototyping

• Visual Design

• Conmmunication

Skills and Tools:

Design and Research

Programming

Project Duration:

8

Weeks

30+

Screens

About

Coursera

UX Design Certificate

Project 1

Personas

Goals

• Personal Reminder
• Conbine different task into one sheets
• Manage meeting schedule

• General Information

  General information	Calendly	Doodle	Acuity Scheduling	Google Calendar
  Competitor type	Direct	Direct	Direct	Indirect
  Locations	Atlanta, GA, US	New York, NY, US	Zurich, Switzerland	Mountain View, California
  Product Offerings	Sync calendar Keep it private Customized meeting calendar Easy to schedule Keep it private Notification Request booking information	Sync calendar Keep it private Set of meetings Easy to schedule Keep it private Create multiple calendars —	Sync calendar Keep it private customized reminder Easily share — — —	Create events easily Events from Gamil Schedule with map and images Compatible Google products — — —
  Price/User/Month	8–12$+ free Basic	6–8.95$ 14–day free trial	14–45$ 7–day free trial	Free —
  Website	calendly.com	doodle.com	acuityscheduling.com	google.com/calendar
  Business Size	Medium 120 employees	Small 50 employees	Small 11-50 employees	Large 135,000 employees
  Target Audience	Everyone	Everyone	Everyone	Everyone
  Unique Value Proposition	Easy scheduling ahead	Meetings made simple	All you need to do is show up at the right time	Make the most of every day

• UX Design

  First impressions

  First impressions	Calendly	Doodle	Acuity Scheduling	Google Calendar
  Desktop website experience	Outstanding + Visually appealing imagery + Welcoming and easy to use + Clear branding + Lots of intuitive features engaging animations	Okay + Easy to navigate and find information + Makes customers feel welcome + Clear branding − Feels a little dense	Understanding + Minimal features and visuals + Easy to navigate and find information − Feels overwhelming in places —	Good + Clean design + Clear branding + Easy to login with Google account − Lack of features
  Mobile website experience	Good + Fully responsive + Engaging animations + Menu is easy to read	Okay + Fully responsive + Interaction was not as smooth on mobile — Need to login from beginning	Understanding − Not fully responsive + Key information is presented − need to swipe left and right to see the calendar	Good − Not fully responsive − Menu is hard to read + App can be downloaded to collect points

• UX Design
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Competitive audit goal

• Compare the scheduling experience of each competitor's app as a new user and a returning user.

Key competitors:

• Calendly and Doodle
• are Easy scheduling application.
• are direct competitors to Appointment Maker

Quality of competitors' products:

• Calendly
• The website and app have excellent scheduling features, which allow people to create different event types of appointments and share the meeting link easily with privacy.
• Doodle
• The design looks impressive but doesn’t always host an intuitive user experience.

Competitors market

• Calendly
• as a scheduling tool for everyone including sales, recruiting, customer success, manage and optimize the meeting lifecycle across workflows, team scheduling, integrations.
• Doodle
• a web-based scheduling tool that promises to eliminate the hassle of organizing meetings via email or phone.

Competitors self promotion:

• Calendly
• Schedule meetings without the back-and-forth emails, providing event types and workflow improving scheduling experience.
• Doodle
• Meetings made simple, Save time scheduling your day with the power of Doodle. providing book links on dashboard

Competitors' strengths:

• Calendly
• Using its visual design to communicate its company ethos
• Customize dashboard, easy to find appointments
• Manage and optimize the meeting lifecycle across your organization
• Integrating screen reader
• Doodle
• Using its visual design to communicate its company ethos
• Easy to find appointments on dashboard
• required info when scheduling
• Integrating screen reader

Competitors' weaknesses

• Calendly
• Not expanding its language options
• Doodle
• Not expanding its language options
• No customization on dashboard

Gaps

• Calendly
• Core features are not all accessible without a premium subscription
• Doodle
• Only 14 — day free trial

Opportunities:

• Calendly
• One booking page including all event types on dashboard
• Doodle
• Provide customized appointment dashboard

Coming Soon!

Coming Soon!

Thanks for your time and have a good day!

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© 2021 — VICKY WANG